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Reporting, explainers and opinion on technical writing, media relations and how deep-tech companies get understood.
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Strategic Content Framework to Sustain Visibility for Established Component Manufacturers
Read the article →: Strategic Content Framework to Sustain Visibility for Established Component ManufacturersEvery quarter, dozens of new chips launch with fresh campaigns and demo reels, and engineers turn their attention to whatever shipped most recently. For a component manufacturer whose catalog already powers thousands of production designs, that pace creates…
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What It Takes to Turn Datasheets into Whitepapers Engineers Can Trust
A component marketing manager at a large semiconductor company can spend a full quarter’s budget on a campaign that hardware engineers never open. When choosing parts,…
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Ghostwriting for Deep-Tech Founders: Position Yourself as a Category Leader First
You started a deep-tech company because you saw a problem that technology could solve. Now it’s time to explain the problem and how your technology is…
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You Only Exit Stealth Once. Don’t Waste It on a Press Release
You only have one chance at a stealth exit. If you think a single press release is enough, you might be wasting your opportunity. Here is…
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